Decline of a once-great daily
March 17, 2018 In the 1970s and 1980s, the Greensboro, N.C. News & Record was a great daily. Four sections daily - most locally produced.
In the 1980s, it expanded into a metropolitan paper - derided by a local weekly as “The Eleven County News & Record” or the acronym “TECN&R.” It printed five regional editions - and had bureaus in adjoining counties of the 11.
When I had a portfolio review there in Sept. 2010, it had a robustly-staffed newsroom - even as the overall economy died.
Since then, it was bought by Berkshire Hathaway - and has been through at least three big downsizings, two in the past year. It had entire levels of middle management downsized. Its current directory looks like a high school paper. And it got gutted to two, sometimes three, sections daily - largely cut and pasted from the wire.
Pitching something to an editor there this past month, I was told it now really is only the TWO county News & Record - far down from when a local weekly ridiculed it as the ELEVEN County News & Record! This county - among those 11 - it basically now no longer covers, that editor told me.
An appreciable percentage of ad space now is a Berkshire Hathaway real-estate ad. Needless to say, you can’t get high ad rates from yourself!
Photos from this then-recent Tea Party rally were a big part of my portfolio review.
Greensboro, N.C., Apr. 15, 2010.