Industry trends - the latest
April 17, 2017 Recently, yet another major industry trend has become quite evident - “mini-APs” forming among dailies and magazines sharing common ownership.
Gannett was first to do this - sharing inserted USA Today packaged content as a regular part of each of the other dailies it also owns. More recently, Gannett openly names this the ”USA Today network” - with USA Today itself using content from the other dailies Gannett owns and all the associated dailies running each other’s content when appropriate. For its part, Gannett is quite open that a main goal is to reduce costs.
More recently, Warren Buffett’s chain of dailies Berkshire Hathaway more recently bought has done the same thing - with “BH Media” openly used as the byline on content from another BH daily or even possibly from BH corporate itself. This has been quite visible in the Greensboro, N.C., News & Record. BH Media now is a substantial chain of widely-scattered dailies - allowing each to stay quality even as BH Media continues downsizing large numbers very recently from its newsrooms.